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To accomplish the first step means different things in different parts of the world depending on the regulation in place.In the UK for example, clearance must be given by the body Clearcast.

In many countries, including the United States, television campaign advertisements are considered while some countries, such as Norway, completely ban political advertisements.

The first TV ad broadcast in Asia appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time.

Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.

The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

The announcement for Bulova watches, for which the company paid anywhere from .00 to .00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time.

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