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Trust is particularly important for high value products and for services too e.g. B2B businesses too, where you’re generally selling a service.You can go further and show which governing bodies or professional institutions you’re backed up by.

Music Magpie remind abandoning shoppers of4 reasons they should choose their service: Conversely if discounts and deals don’t suit your products, then remind shoppers of the quality, love and care that goes into making your products.44% of online customers say live chat is “one of the most important features a web site can offer”.Customers love it because it’s easier to ask a direct question that trawl the website looking for answers.See the banner coming in from the right at the bottom of the GIF below: Trustpilot is a more social form of trust generation, being formed of reviews from customers.Certificates of excellence or relevant trust badges can ease any worries in the mind of the shopper.

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